In the cosmetic world, the sunscreen category represents a sensitive segment in many respects. From a health point of view, brands need to convince as many people as possible to adopt UV protection gestures, with a range of products that are safe, accessible and suitable for everyday use. Whether light or dark, all skin types are affected. Yet, to date, only two out of five people protect their skin from the sun (Yougov Study – 2019), even though UV exposure is known to be the main cause of skin cancer (2 to 3 million new cases each year according to the WHO).
Consumer awareness is however rising steadily with, in particular, a significant 58% increase in the use of SPF 50 and 50+ products in France. The consumption of daily photo-protection products is also evolving in parallel, with 43% increase in 2019 against + 8% for other sunscreen categories, according to L’Oréal.
By Premium Beauty News, 8 March 2020