Clean Beauty Decoded via Global Cosmetic Industry

2 June 2019

Jeb Gleason-Allured, Global Cosmetic Industry and Rachel Grabenhofer, Cosmetics & Toiletries

Clean beauty is something everyone is talking about without having ever settled on a universal definition of the concept. While the specifics may vary, most retailers, brands and even consumers appear to agree the key pillars of clean beauty include: safety, sustaina­bility, ethics and transparency.

In attempt to decode this market phenomenon, let’s start with a quote: “[O]ur mission is to get safer products into the hands of everyone … ” The woman who said this is Gregg Renfrew, CEO and founder of Beautyco­unter. Beautycounter grew 27% between 2017-2018. And, in 2018, Beautycounter was the most searched beauty brand online in the U.​S., generating $320 million in sales for the year, per NPD numbers. That makes it not only the largest digital-native brand, but also one of the top stand-alone brands in all of beauty.

Read more…

Save time and find easily the methods and the testing suppliers to substantiate your Cosmetics & Personal Care claims.

Don't miss our weekly newsletter

* Receive regular news of what's moving the world of preclinical and clinical testing of the Beauty industry

Save time and easily find the methods and test providers to validate your product claims.