Global Approach to Consumer Testing on all Skin Tones by IEC

27 January 2022

The digitalization of the entire consumer testing process, from recruitment, consent and data management allows IEC to conduct and centralize management of customized tests on multi-ethnic panels with all skin tones in 7 countries over 3 continents: France, Bulgaria, Japan, China, Singapore, Korea, South-Africa.

A global approach that also takes into account environmental conditions and cosmetic beauty routine specific to each country.

Closed, directed and opened questions, standardized self-assessment scales and selfies: all data collection and processing methods are possible to highlight products performance and cosmetic properties with this global panel location design in relation to skin type specificities, consumer perception and expectations.


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Discover all the tests and methods offered by IEC Group here




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