From Regulation to Effective Implementation

Cosmetics claims legislation that came into effect in July 2013 is having a profound if not confusing effect on the industry. Many brand owners affected are still unaware of their obligations and the lengths they need to go to reach compliance.

This 3 day intensive seminar brings together international recognized experts in the field of claims development, advertising and the law, to provide an in-depth overview of the fundamentals and understanding of current EU-legislation cosmetic claims requirements compliance and what the future holds.

The focus of the seminar will be to provide the claims development principles and basics as they relate to the legislation in a concise yet comprehensive way. Practical demonstrations at the end of the workshop will complement the lectures and further the understanding of claims development as well as a number of investigative techniques that are utilized to evaluate product efficacy.

• Claims and advertising – getting it right
• Legislation and the law
• Criteria for successful claims development
• What the consumer really thinks of claims
• Developing claims and the average consumer
• Raw material supplier responsibilities
• The realities facing the Responsible Person
• Future perspectives for claims legislation
• Practical demonstrations in the Claims evaluation laboratory