Consumer product testing, along with procedures for implementing claims substantiation protocols, is increasingly becoming one of the most talked about topics in the product development process.
Whether a company produces cosmetic products for small, independent boutique brands or for large multinational corporations, the race to enhance (or at the very least, match) a product’s on-package claims to its competitors’ is of paramount importance to gain a crucial foothold in the relevant market and target demographic.
One of the main claim substantiation areas in modern cosmetics—although one of the least verbosely exhilarating for marketing departments—is moisturization in skin.
Published by Chris McLeod, on May 30, 2013
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