Is technology driving innovation in beauty, or is it the other way around? Really, both. The inherently creative billion-dollar industry has a history of leveraging technology in unexpected ways to completely reinvent itself. And giants aren’t the only brands driving innovation; a whole new wave of smaller, direct-to-consumer, and digital-only powerhouses are proving themselves to be just as tech-advanced.
L’Oréal’s Chief Digital Officer Lubomira Rochet is well-known for transforming the cosmetics company into a digitally savvy beauty tech leader, but technology is also enabling companies like Olaplex, which provides haircare products to salon professionals and consumers, to expand sales and deliver product innovation.
Published by BeautyMatter on February 22, 2021
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