L’Oréal Paris opened the doors of the Global Hair Research Center in Paris, for the very first Hair Summit. An unprecedented event at the heart of hair science for journalists, influencers and consumers.
L’Oréal Paris gives a private tour of its labs
With white lab coats and safety goggles on, participants coming from more than 15 countries got an exclusive behind-the-scenes look at L’Oréal’s laboratories, where science magically turns into hair care and beauty! Guests had the opportunity to learn about haircare product formulation and performance assessment.
With the unveiling of an innovative Virtual Reality movie developed for over a year and a half, the brand’s hair experts took guests on a “Hair Odyssey”, allowing them to dive into the scalp and understand the hair fiber genesis for the first time.
Throughout the day, the media, the influencers and the consumers discovered scientific truths behind the hair fiber as well as the mysteries that researchers and scientists have yet to solve.
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