Since the beginning of the year, Syres has set up mini-panels makeup.

The latter allow rapid tests on products of different categories of makeup (complexion, lips and eyes) in order to evaluate in Chatenay center (78) or Paris and then in real conditions, their main organoleptic and sensory characteristics such as quer and their resistance over time.

These panels allow the evaluation of the holding of the products under the constraint of wearing the mask in all circumstances, and to validate the long-held claim or mask-proof.

• The application of the products is done in our centers to obtain an immediate self-evaluation of the packaging, the texture, the ease and sensation at the application, the makeup result and the approval of the product.
• The holding of the products is then controlled and validated at different times of the day, in real time with our volunteers, with or without the wearing of the mask according to the objectives, through an online application.
• Each volunteer is selected according to their habits and their main makeup product and their ability to clearly express their perceptions. availability quickly sed eplace agile + standard consumer tests

We currently have panels of more than 25 women per product category: classic mascara, waterproof mascara, lipstick, foundation.

Our Sensory Department also develops with our volunteer’s lexis to measure the sensory properties of products and their effectiveness in terms of results and performance.

Our panels can travel quickly and regularly to evaluate products throughout the year.

Our teams remain at your disposal to respond to any request.

CONTACT

+33(0)1 30 79 92 50

www.syres.fr

4 rue de Gally 78450 CHAVENAY