France’s advertising council, the Conseil Paritaire de la Publicité (CPP), has published an opinion that the recommendations on cosmetics advertising in France should be updated in line with new European regulations.
The organisation highlighted two main areas of concern: ‘without’ (free-from) claims on cosmetics packaging, and the scientific basis of any tests that manufacturers claim have been carried out on products.
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In terms of scientific claims, it strives to:
- Clarify the nature of any tests
- Simplify how the results are expressed, in order to make them more intelligible
- Outline the term ‘hypoallergenic’
- Define the meaning of the phrase ‘sensitive skin’.
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