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FaceCake and Deka Lash Studios Target Augmented Retail Space with Virtual Lash Try-ons via Personal care Insights

May 24, 2022

Lash and brow service company Deka Lash and augmented reality (AR) retail provider FaceCake are offering consumers the chance to virtually try on the Deka Lash’s lash extensions for a time-efficient solution.

Using the software, consumers now have the option to try every lash style on a live video feed on Deka Lash’s website.

“We are very pleased to have an opportunity to get this technology to market. For consumers who have never tried Lash Extensions or wanted to try one of our new styles, FaceCake allows them to experience our products in a personalized and convenient way,” says Jennifer Blair, co-CEO and founder at Deka Lash.

View multiple lash styles at once
FaceCake offers an immersive experience with “never-before-seen” features.

Users can use new features where they can view multiple lash styles at once in live motion. Additionally, they can see the results before and after trying on the lashes.

“With its trademark Augmented Realism, FaceCake accommodates everyone’s facial features, allowing customers to see what their new lashes will look like during natural eye movement, even when they wink,” highlights FaceCake.