The contribution of the cosmetics and personal care industry to Europe’s economy is huge – we are a major exporter, a major employer, a major investor in research and development, and a byword for European quality. The European cosmetics market is the biggest in the world. But our contribution is not limited to the economy.
While the functional benefits of our products are well documented, there is growing evidence that cosmetics and personal care products have significant positive effects on something less tangible, but no less important – quality of life. No industry can afford to ignore what consumers say. It is the insights of our consumers that help drive our industry forward. Prepared by Third-i on behalf of Cosmetics Europe, ‘Consumer Insights 2017’ sets out to discover what consumers from across Europe, in all age groups, men and women, really think about our products and their impact on factors such as self-esteem, well-being, and social interaction.
And as consumers in our digital age demand accessible and accurate information, we asked about how we meet these needs too. The results are revealing, and perhaps to some, surprising. They are a major step forward in our understanding of consumer perceptions in our sector. Far from being ‘merely’ superficial, it is clear that our products contribute in fundamental ways to improving the lives of the 500 million European citizens who use them every single day. Our industry has safety, sustainability and innovation at its heart.
As the survey testifies, the efficacy and quality of our products are strongly appreciated by consumers. But even more than this, it is now clear that cosmetic and personal care products have an important place in people’s lives.