During the home test, a community online is set up to collect the instant feedback of consumers
Objective : to collect insights and illustrative material during the home test about current product VS new formula.
- Perceived benefits
- What is liked / disliked
- Instant feedbacks
- Uploading of video and pictures of consumer experience
Access of feedback in real time.
- Participants can record a video response directly on the platform from any device.
- The video is then automatically transcribed into text.
- Generation of constantly updated insights via an insight view console.
Methodology.
- Inclusion of consumers in an online community
- Collect of feedback every 3 or 4 days
- At least 1 video by member to illustrate user experience
Example of a study design
Consistency a new formula with a new concept VS the current product (innovation / renovation)
Mixed qualitative / quantitative approach
Contact
SABINE KIESER – 05 53 03 97 44
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